The retailer GAME is the event’s flagship partner, and they have been raising money throughout February in their stores. They’ll be joined by gaming event managers Multiplay for a 24-hour marathon in which many Guinness World Records will be attempted. There will also be an auction of merchandise donated by companies such as Ubisoft, Sumo Digital, Bethesda, and Wired Productions.

There are lots of other major names in the industry taking part and hosting their own live-streams and marathons – including Ripstone, Rare, SEGA, and Nomad Games. There are approximately 300 gamers signed up to take part, including a team from the events’ chosen fundraising platform, JustGiving.

All streams will be shown on Twitch.

For more information on the charity and the event, you can check out Special Effect or head straight to the GameBlast17 website to see how to get involved and how you can donate.